Cannes Lions

ONLINE TOP-UP SYSTEM

OGILVYONE WORLDWIDE, Athens / VODAFONE / 2008

Presentation Image

Overview

Entries

Credits

Overview

Description

Greek Internet users were taken by surprise when they saw a girl trapped in a room, asking for their help. They could see her through the “live feed” of a closed circuit security camera, on a website forwarded to them by their friends. Suddenly the girl called them on their mobile phone asking them to top-up her phone credit!More than 345.000 unique visitors fell for the prank, with a total of 485,000 phone calls being generated. Greek mainstream media were raving about the buzz, while more than 50 blog posts were asking visitors to help the poor girl.Username: vOdafonePassword: I1v3f33ds

Similar Campaigns

12 items

The New Stars of Ramadan

J. WALTER THOMPSON CAIRO

The New Stars of Ramadan

2019, VODAFONE

(opens in a new tab)