Cannes Lions
OGILVY JOHANNESBURG, Johannesburg / BP / 2010
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This campaign announces BP’s sponsorship of the 2010 FIFA World Cup Soccer tournament and dramatises the potential of this event to bring South Africans together. The campaign shows a series of soccer games between unlikely and often opposite groups of familiar South Africans. No actors were used for these commercials – only real South Africans. And they actually got to play against one another, with some rather amusing results. In this video it is boyjties vs car guards.
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