Cannes Lions
PUBLICIS COMMUNICATIONS, Gurgaon / CLEARTRIP TRAVEL SERVICES / 2011
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The client, the agency and a production house travelled across the four corners of India asking travelers a question: what’s the purpose of their travel.
We got over 200 responses. We chose the best reasons why people travel and cut into a 75 seconder spot. The result: probably the world’s first unscripted TV commercial.
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