To reinforce with the target audience that with a travel portal like yatra.com, the way to travel has now become digital.

The renowned book 'Around the World in 80 Days' was sent to medium sized travel agents who outsource their bookings. On the outside, the book looks like a regular book. But once opened, the inside pages are the HTML script of the story. The book mark completes the communication idea with the line- ‘The way to travel is now digital’.

After the Direct Mailer was sent, small and medium sized travel agencies contacted yatra.com. They were contacted by 89% of the travel agencies that received this mailer and 42% of them listed themselves on yatra.com.