Cannes Lions

SPECIAL FARES PROMO

McCANN WORLDGROUP INDIA, Mumbai / YATRA.COM / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

This film showcased how if Indians don't visit home as often as they should, their children could lose touch with their cultural roots. The films tells how a child mistakes the sacred ritual of áarti' (a daily cleansing of the home done via prayer and incense and invoking the Gods) for something else which is very funny.

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