Powering every inch of culture, it’s a game that has influenced all of us in some way. And although we all experience hoops in different ways, there’s one common language to bind us all. And it all starts with a single word…check. ✔️

Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)

Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.

Lebron is playing basketball with his daughter, Zhuri. She says "check up", as she passes the ball towards him. Lebron underestimates how serious she is, until he notices the fire in her eyes. Billy Preston's "Let Us All Get Together Right Now" plays, giving the piece a feeling of celebration, community, and immediacy. We cut to athletes across the globe participating in the same type of celebratory basketball games that Lebron and his daughter are having. Finally, we cut back to Lebron following his daughter onto the court. Despite Lebron's best efforts to block her at the hoop, Zhuri dribbles up and takes the shot. Swish! She makes the shot beating her own father at his own game. The SUPER "Only Basketball" appears, showing the community and connections made through this sport.