Kuyichi surprises with a new idea for billboard advertising.To support the awareness of natural clothing the label Kuyichi spares the field of garment in his posters. So you can see the background of the bill-board, a hedge which is 100% nature.To many viewers the curiosity came down and they tested the genuineness of the hedge. It proved a picture as if the passers-by tested the material quality of a fashion piece in a boutique. They also did this in reality.

As a result of this media idea not only the click rate has doubled, but also the on-line sales on www.kuyichi.com.