The task at hand was clear and straightforward - to explore ways in which we could effectively communicate fragrance performance to our target audience, all while staying true to the distinct tone of voice of AXE.

The "Oops, I Forgot This at Your Place Collection" scented by Axe aims to create opportunities for those seeking a fresh start. The line of stylish apparel is a reminder of the fleeting nature of dating, and encourages people to take a chance on second dates by leaving a nice scented garment behind, giving an excuse to come back and see their crush again.

The task at hand was clear and straightforward - to explore ways in which we could effectively communicate fragrance performance to our target audience, all while staying true to the distinct tone of voice of AXE.

The collection can be purchased through delivery apps like Rappi in Mexico and Latin America. Additionally, during Saint Valentine's day there will be a vending machine with the entire collection, it is set in The Shopping Center Plaza Satélite at Naucalpan de Juárez in Mexico City, during Valentine’s week.