Modem Media were requested by eGM to develop the Opel European platform site, to help shift perceptions as providing fresh and clever solutions for cars, in alignment with their new brand position: "Fresh Thinking for Better Cars." New brand values: Creativity, Versatility, Dynamism, Partnership and Quality were to be elicited whenever a user interacted with Opel online.Targeted at consumers who use the Internet during their process of shopping/buying a new vehicle, their core desire is to live authentically/joyfully and their expected response were to be: " I can’t believe that it is Opel. They used to be so boring and mainstream." Highlights of user experience and how it conveys the new brand values and identity: - the Navigation system deploys an innovative "wheel system" that opens the site to the user;- the Showroom allows customers to quickly choose a car based on their lifestyle preferences;- technical information and specs are presented in a flexible windows configuration.The site also provides information for all Opel cars and model, detailed specifications and value-add tools, such as a Configurator, Route Planner and Dealer. The resulting work is to be launched in 21 European countries (Irish site presented for language purposes.)