Transfer of the slogan to the medium outdoor by creating a real live-billboard. An oversized white sheet of paper, on which the new AUDI A7 emerges live.Location: Checkpoint Charlie, BerlinSize of the paper: 11,000 sq ft.Timeframe: 14 daysArtisits: 4 Aerosol cans: 200

The event generated huge interest in the new AUDI A7, and of course lots of test drives. Over one million spectators from all over the world watched the event live at Munich International Airport from 13th December to 21st December. The activity was covered on the Internet and TV across Europe. Moreover the documentation was the most watched film on AUDI.TV – the brandchannel of AUDI. Shortly, the video generated more than 150,000 clicks on YouTube.