Tease - 'Trust Your Eyes' drive traffic toward site to announce World Premier of Opel Astra Pre-Launch - 'We build your car' Sweepstake-supported promotion resulted in 1,500 participant during the first half day of launch and an overall of 606,000 visitors, 160,000 sweepstake participants.

Launch - 'Trust Your Eyes' • fully involve visitors with rich interactive featurettes and drive traffic to dealerships.

Target Audience • Conquest (potential VW Golf prospectives) • The first-time buyers and owners of other car brands • Campaign allows perspectives and loyalists to involve themselves with the new Opel Astra through virtual tours offered in the form of an innovative OS X-like dock and realistic motion renderings of virtual scenarios(mount and kick tyres as in real life), participate in sweepstakes to overcome a half-year period and keep folks in high expectation rather than losing out to the readily available competition. In an age old tradition of German Automotive Engineering, Opel set out with the Opel Astra to beat the VW Golf in the volume model market. The pan European campaign's goal was to overcome the long wait for the Opel Astra in a time when the fiercest competitor was readily available at the dealerships. Instead of depending on life shots, the Astra was brought to life by realistic Real Time Technology renderings which take place in the campaign surrounding to achieve realistic interaction with the car.