The Astra GTC Microsite was launched as a holistic sweepstake in the period of 1st of December 2004 until 12th of January 2005. This Microsite was an integrated online measure within the pre-launch phase for the new Opel Astra GTC. The target audience contains young singles and generation '77. The major part is male and leisure-oriented.

The thrilling, uncompromising and sportive design was transferred online by a Microsite. About 17,000 Microsite visitors have participated in the sweepstake on the Microsite. An estimated 9,000 of them gave their opt-ins and could be addressed by Dialog measures. The conquest potential amounted to 36% of all participants and underlines the great success of this product oriented campaign.