The New Opel Insignia is an irresistible car because of its sportiness, style and avant-garde technology combination. But, due to Opel's brand image in Spain, it was essential to get the target to test drive the car in order to check its real value.

Our two-phase campaign is responsible for making the target “surrender with a smile”. Because you can resist to answering a direct mailing (as beautiful as it can be), but when there’s a person inside it, you can´t.

28 mailings sent, 28 accomplished test drives, 28 mailings-in-the-bin less.

215 vehicles were sold, a 37% increase from the previous Opel Insignia model launch.