Cannes Lions
MARKEE, Gent / GM / 2007
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SynopsisA crazy professor wants to test if a consumer’s hair is ready for the ultimate convertible experience in the new Opel Astra TwinTop. The test is rather drastic and when he runs out of test persons, your name will appear on his clipboard. After he dials a number, you will receive a call on your mobile phone. The professor explains that he needs you for his next test. If you volunteer, you can win an Opel Astra TwinTop for one month.ObjectivesLaunch the new Opel Astra TwinTop, create a unique Brand Experience and collect valuable e-mail addresses.Target Group30 – 45
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