“Saliva All Stars – Traffic Island” was a parody of Survivor and included provocatively spoofed elements such as the “Rajah Rajah Tribe,” the “Reward Challenge,” the “Community Challenge” and the “Tribal Council”.

Survivor All Stars was identified as a powerful media property with strong target market appeal. Analyses showed that previous Survivor programmes performed well against the target market and that ratings had increased significantly for the final episode. The intention was therefore to capitalise on the strong performance of the final episode.