As a Live Branded Entertainment Experience designed for an emerging technology, on a platform wholly owned and operated by Nissan, there were no notable restrictions or regulations. We were mindful, however, to give the most realistic possible impression of the Juke’s handling and performance within the Experience.

The Chase the Thrill Game consists of a race through a detailed 3D world: the Gamer versus the Juke. While the Juke speeds through the streets, the Gamer’s avatar must catch it. To implement the Game we created a 3D city from scratch and designed a challenging route through it, full of Parkour-style leaps, slides and drops. Then we customized a connected treadmill, to allow the Gamer to power his or her own performance. The result pushed Oculus Rift to the limit to give each Gamer incredibly realistic physical sensations they would never have felt before.

For Nissan, the number of individual visitors, 5,768, was a huge success. In the end, it was hugely effective way of getting thousands of people to test drive the Nissan Juke, and feel its sporty urban performance, in a very short period of time. Indeed, 17,304 virtual kilmoetres were chased in total. The Experience was in constant demand during the two weeks of the Motorshow, often with a long queue and many visitors coming back for a second or third go. It created a huge positive buzz around Nissan, helping them become the most-mentioned brand on social media at the Motorshow, with 76,639 tweets generated. The widespread coverage of the Experience in the technology and marketing press also heightened the perception of Nissan as an innovative and exciting brand, fulfilling one of their major ambitions.