Cannes Lions

Open Late

TBWA\PARIS, Boulogne-Billancourt / MCDONALD'S FRANCE / 2020

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Execution

We’ve made the choice of a naturalist photography, which capture the soul of the French nightlife, its meeting places, leisure and parties.

The photography emphasizes the architecture of the French typical peri-urban location. These areas have been chosen because of their graphical qualities and also for their narrative potential.

The absence of human give to these pictures something “like a suspended moment”, out of time.

This campaign gives aesthetics to these nocturnal moments, thanks to a precise work of light, with long exposures.

The Colored ambiances give a very special cinematographic atmosphere to enhance the night, the main subject of this campaign.

Similar Campaigns

12 items

Happy Readers

TBWA\Paris, Boulogne-billancourt

Happy Readers

2023, MCDONALD'S FRANCE

(opens in a new tab)