Cannes Lions
TBWA\PARIS, Boulogne-Billancourt / MCDONALD'S FRANCE / 2020
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We’ve made the choice of a naturalist photography, which capture the soul of the French nightlife, its meeting places, leisure and parties.
The photography emphasizes the architecture of the French typical peri-urban location. These areas have been chosen because of their graphical qualities and also for their narrative potential.
The absence of human give to these pictures something “like a suspended moment”, out of time.
This campaign gives aesthetics to these nocturnal moments, thanks to a precise work of light, with long exposures.
The Colored ambiances give a very special cinematographic atmosphere to enhance the night, the main subject of this campaign.
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