In January of 2002 American Express launched OPEN:The Small Business Network, a suite of financing, community, savings and services tailored to meet the uniformly unique needs of small businesses and available exclusively to American Express Business Card members.

In order to bring this new brand to life for homepage visitors, we crafted a pop-up to animate and explain the OPEN manifesto:Open to Ideas – we are looking at your business through new eyes.Open to Options – we have specific solutions to fit your unique challenges.Open 27/7/365 – we work when you do, with online tools available around the clock.Open to You – we want to hear from you so we can make things better.Users interacted with the pop-up at an incredible rate, experiencing the breadth of what OPEN has to offer in real time.