The film shows classic movie sequences: adrenaline-filled scenes of people kicking down doors. For example: a villain in a horror flick smashes through a door with his feet as he chases down his victim. A police officer breaks down a door with his feet to get into a criminal’s lair. A kung fu fighter kicks down another door to face down his enemies. And so on, with many more movie characters doing the same, until we see the message: The thrill of opening a door with your foot. Finally, we see a man with his arms full of shopping bags opening a door with his feet: the back of his Volkswagen, which he opens by activating a sensor with his foot.

Lettering: Oh yeah. Tagline: Hands-Free Open Trunk.

The spot was released in a Facebook post from Volkswagen, reaching millions of people. The repercussion was so positive that the brand later decided to release the spot in movie theaters and on TV.

The spot was released in a post on Volkswagen's Facebook page, reaching millions of people ­ the brand's fanpage has over 26 million followers. After the campaign, interest in the advertised premium model increased considerably at dealerships. The response was so positive that the brand later decided to screen the spot on TV and in movie theaters.