SHACKLETON MOVED TO NEW OFFICES.So we wanted to throw a great inauguration party to- Reinforce links with the staff- Show the new offices to our friends - Strengthen the relationships with current clients- Invite new prospects to know us- Display the creative excellence of the agencyThe new building is spacious, modern and bright inside and outside… it’s PINKYes Sir! Not kidding! PINK For several months we insisted and put as much pressure as we could on the landlord to have it painted but he wouldn’t take any action.

"Why not use the inauguration to put more pressure on the landlord to paint the building?"So we used the Pink color as the main argument of our inauguration party.The invitation, sent by email, directed all guests to the web www.dilealadministradorquelopinte.com (“Telltheownertopaintit”) and became a popular referendum on the building’s preferred color.On the web they could: watch the videoclip of the song “NOT PINK”, produced by Shackleton records” and our copywriter Victor García, confirm their attendance,vote for a new color and leave a comment for the landlord.

- Though only sent to 800 people, the video became a fantastic viral and created major buzz on the Internet, with around 17,000 web visits and over 10.000 views on youtube http://es.youtube.com/watch?v=up0pEMiZZG0 - 495.000 people watched it as it was unexpectedly featured on Spain’s most popular late night show, “Buenafuente” http://www.youtube.com/watch?v=0tsqXMFiGW0. Cost: 0€. We just invited Andreu, the show’s host.- 127% of guests confirmed. We had to turn those not formally invited away.

- 91% of the guests voted to change the colour.

- Victor became a celebrity! People stop him in the street!