Viacom18 is the fastest growing media and entertainment brand in India despite being the youngest amongst the giants. It functions across 5 different lines of businesses – On-Air, Cinemas, Online, In Store & On-Ground, touching lives across generations, locations and socio-economic profiles.

Our iconic brands were creating iconic stories and driving the entertainment narrative in the country, but the larger story of the mother brand was missing out. Our sub-brands had loyal followers, but people were uncertain about “Viacom18”.

Hitting the milestone of 10 years, it was time to establish the mother ship.

Employees first:

We kicked off the celebrations across our offices in India on 6th November for our employees.

A special address was given by our Group CEO, Sudhanshu Vats through an interactive augmented reality sequence. Our international family at Viacom Inc. broadcast it on their internal employee network.

The Buzz:

We launched an integrated campaign with billboards plastered around the city along with building wraps. Coupled with a digital refresh we tapped eyeballs both online & offline.

A Network With A Humane Purpose:

True to our ethos, a CSR initiative was launched - The Nudge, wherein we focused on the development of vocational opportunities for the underprivileged youth of India.

The Gala:

On November 17th, 2017 the celebrations culminated with a gala event for all employees, partners, alumni, industry friends and competitors too! Our brand film was launched amidst 5000+ people on this day along with our brand promise.