We are one of the largest Media & Entertainment houses in India hosting a plethora of brands and functions under one roof. Each brand is as unique as its people. From the dramatic people from the Motion Pictures business, to the cool kids of our OTT team, or the spunky Youth entertainment dudes, everyone has a strong voice in their own units. But, we didn’t want brand loyalty of our employees to be limited to their individual brands. We wanted the brand loyalty for the mother brand. And that could happen only if they believed that the entire organization was listening to them.

Brief:

In the middle of constant information overload, we wanted to launch a democratic platform to unify the workforce’s voice.

Objectives:

To create a democratic platform where employees could express themselves.

To create one voice of the organization.

Be innovative and relevant to successfully sustain interest consistently.

The logo and name of the webzine were crowdsourced from our employees, making them the stakeholders.

Our monthly webzine appears in inboxes as an HTMLized image. When clicked, it reroutes to the Viabuzz closed website where all stories are housed.

With monthly themes and season specials, our content varies - from a regular editor’s note by the CEO, a rapid-fire section with leaders to a gossip column called ChamCham Speaks, named after our office floof. There's a hugely popular section called ‘Spotlight’ featuring our staff members who often go unnoticed.

We have features on new joiners, employee engagement properties, pieces boosting internal marketing by sharing updates on our myriad brands, travel stories, health and and fitness sections, opinion and human pieces.

The first printed Viabuzz was released in November, dedicated to our Regional employees, welcoming them into the family.

The second print edition was our special anniversary issue, themed #OneTogether.