The operetta is about Hanna who becomes an extremely rich (and merry) widow when her elderly husband dies. It liberates her to decide for herself and enjoy life.

In print ads and outdoor advertising, we chose to symbolise her feelings with the image of a funeral wreath with the "At last" written on the ribbon.

The DM piece, as an invitation to a burial service. The text on the cover reads: “ In memory of my beloved husband”. When you open it up, the card plays the tune "Celebration." The programme was designed as an album of photos from the funeral service. The people are in a unusually cheerful mood. They are partying, dancing and having a great time.

In the radio spot, an organ playing classic funeral music, the “Funeral March” by Chopin, become more and more up-tempo, until it has changed into a fast-paced very happy ragtime tune.

The goal was to fill 85% of the 400 seats reserved for the premiere. The result was 100%, i.e. all seats were filled.The invitation created a lot of interest and expectations were high leading up to the premiere.

Some comments: "This is the funniest invitation so far. People will stop saving the programme but never throw away the invitation", Staffan Rydén, Royal Dramatic Theatre.

"I was chocked... but this is terrific!", Anna Serner, former head of the Swedish Advertising Association.The advertising was also very positively received. Due to the demand for tickets, additional performances were given.