We used the Citroën-shuttle cars of the “German Opera at the Rhine” and turned them into little driving operas themselves. Onto the back window of the cars we put the picture of a conductor, whose arm “conducted” with the help of the rear window wiper.

We generated a high level of awareness in Düsseldorf and reduced existing barriers in the mind of people to enter the Opera for the first time.The shows were completely sold-out in the campaign period.