Commercials starring Dexter E and Dee dee invited the children to participate in the campaign.A space was created on the Cartoon Network website to allow interaction with the brand.The carmaker chose the coolest work and gave the author and his/her companion a VIP visit to the Fiat factory where engineers made a 3D model of his/her creation.Cartoon Network gave life to the idea, transforming the creation and the creator into a cartoon in its regular programming.

The fact of participating in an activity with a prize that is more cultural than material kept our result expectations very low.They were overcome.The action lasted two months and received 5,376 registrations, a record amongst the interactive promotions of Cartoon Network thanks to the enchanting media idea brought to the public.