Cannes Lions

Operation Holiday

MJZ, Los Angeles / ARGOS / 2018

Film
Demo Film

Overview

Entries

Credits

Overview

Description

As any parent will tell you, when you’ve got kids, going on a family holiday takes the precision planning and execution of a military operation. This film follows a family as they set off on a summer holiday but instead of driving in the car, they take off in a Chinook helicopter. Mum and Dad are not just parents, they’re like drill sergeants, and they’ve packed all the necessary survival gear, like laptops and gaming devices. There’s a tactical pit stop at Argos to pick up supplies and of course the inevitable unplanned wee stop. Thanks to careful planning and help from Argos, the family arrives at the holiday campsite (leaving a trail of destruction in their wake) ready to let the summer holiday begin. The chaos and drama of the action are juxtaposed by the saccharine summer holiday classic, ‘Summer Holiday’ by Cliff Richard.

Similar Campaigns

12 items

Great British Bake Off Sainsbury's sponsorship

WIEDEN+KENNEDY, London

Great British Bake Off Sainsbury's sponsorship

2023, SAINSBURY'S

(opens in a new tab)