Cannes Lions
MJZ, Los Angeles / ARGOS / 2018
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As any parent will tell you, when you’ve got kids, going on a family holiday takes the precision planning and execution of a military operation. This film follows a family as they set off on a summer holiday but instead of driving in the car, they take off in a Chinook helicopter. Mum and Dad are not just parents, they’re like drill sergeants, and they’ve packed all the necessary survival gear, like laptops and gaming devices. There’s a tactical pit stop at Argos to pick up supplies and of course the inevitable unplanned wee stop. Thanks to careful planning and help from Argos, the family arrives at the holiday campsite (leaving a trail of destruction in their wake) ready to let the summer holiday begin. The chaos and drama of the action are juxtaposed by the saccharine summer holiday classic, ‘Summer Holiday’ by Cliff Richard.
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