Simple Value

Simplicity.

With added Value.

Simple Value products speak for themselves, and we wanted the packaging to reflect that. But simple doesn’t just mean basic. By adding a twist in the product descriptions the copy elevates the conversation, empathy and customer engagement beyond the ordinary. The packaging reflects the simplicity and great value of the products with this simple and honest tone of voice.

140 different product artworks have been created so far with a continuous production run of many hundreds of thousands of packaging units a year.

The simplicity of the packaging print production allowed for many different international suppliers to create a consistent range.

Simple Value is a key pillar in the Argos transformation from an old world catalogue company into a modern high-street retailer. The range demanded reappraisal and reflects the Argos values of bravery and playfulness.

Launching in January 2016, customer feedback has been very positive.

“Simple Value is so much more than a new name. The new branding has been designed to give customers an easy way to identify the simplest versions of our most popular items, be it a handheld vacuum or a fridge freezer. We know customers from all walks of life buy value products and our new look acknowledges this.

We’ve already had positive feedback from customers & store colleagues regarding their favourite packaging copy lines!”

Rob Quartermain

Senior Brand Manager – Own Brands