我们根据“高光，不止一个”的主题，提出“show”的创意概念。首先，整体的空间感受不是在一个架空的概念空间，和目前市面主流的那种“抽象演播厅”区分开；二是我们希望呈现真实的展览馆的设定，为此我们特别参考纽约现代艺术博物馆的功能分区，设计了整个展览功能分区，用来呈现不同的功能内容。我们将这种风格，融合了智能手表最大的外观卖点，酒桶型曲面设计，将曲线，金属，玻璃贯穿在展览空间里，以OPPO Watch 3为灵感设计了一个展览馆。

Based on the theme of "high light, more than one", we propose the creative concept of "show". First of all, the overall spatial experience is not in an overhead conceptual space, which is different from the "abstract studio" that is currently the mainstream in the market; second, we hope to present the real setting of the exhibition hall, for which we specifically refer to New York Modern Art The functional partitions of the museum design the functional partitions of the entire exhibition to present different functional contents. We have combined this style with the biggest selling point of smart watches, the barrel-shaped curved surface design, with curves, metal, and glass running through the exhibition space, and designed an exhibition hall inspired by OPPO Watch 3.

为了更好的呈现发布会的概念，我们做出了大胆的决定，使用虚拟制作技术完成线上发布会视频。尽管我们在广告拍摄上已经多次成功使用过这项技术，但是对于时长更长，画面精度要求更高的发布会，行业内还没有成熟的先例。我们打算接受这个挑战，在摸索中克服困难。虚拟制作的流程和传统的影视流程不同，我们需要将资产的制作前置。因此在现场拍摄的时候，我们就可以“所见即所得”。

我们沿用展览馆的设定，在每个功能介绍环节，利用现场展览功能进行产品功能的介绍，增强功能讲述时的娱乐性，让发布会的观赏性有很大的提升。从创意概念的打磨，到每一个场景空间的美术设定，到每一句演讲词对应的keynote动画，每一个细节的产出，在两个月的时间里我们呈现了一场show。

In order to better present the concept of the conference, we made a bold decision to use virtual production technology to complete the online conference video. Although we have successfully used this technology many times in commercial shooting, there is no mature precedent in the industry for press conferences that are longer and require higher image precision. We intend to accept this challenge and overcome difficulties in our groping. The virtual production process is different from the traditional film and television process. We need to pre-produce assets. Therefore, when shooting on-site, we can "what you see is what you get".

We continue to use the setting of the exhibition hall, and use the on-site exhibition function to introduce product functions in each function introduction link, enhance the entertainment of function descriptions, and greatly improve the appreciation of the conference. From the polishing of creative concepts, to the art setting of each scene space, to the keynote animation corresponding to each speech, and the output of every detail, we presented a show in two months.