Cannes Lions
OGILVY, Bangkok / THAI LIFE INSURANCE CO. / 2017
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The life story of a female insurance agent who successfully sells insurance to a customer. As she thanks him for the opportunity, he counters, “How do opportunities arise?”
Flashback to her past. She experiences tragedy and suffering. At her lowest point where she has nothing, she thinks she’s the world’s most unfortunate woman. But under an overpass she discovers someone even more unfortunate than herself. This lesson reveals to her a deeper understanding of life. She finally gives herself the opportunity to stand-up and make a better life for herself, and for others.
Finally, she is able to answer the question. Opportunities do not come from other people or external factors as she previously assumed. Opportunities arise from within herself. All the effort she’s put in and all the awful experiences that she’s suffered were the impetus for turning her life into a life of real value and substance.
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