QQQ is currently number one in volume. The long-term campaign objective is to make QQQ number one in assets by raising awareness and educating the audience about the diversity of QQQ.

Our target is the Ready Investor - a financially savvy person who is open to new ways of doing things. They are community leaders and activists, and are ahead of the curve when it comes to their finances. The 'From/To' campaign utilised simple graphic representations of well-known companies that demonstrate the diversity of QQQ. NASDAQ needed an online campaign that showed the diversity and benefits of their product while demonstrating its stability and flexibility.