To stand out from all the ordinary business cards, Pearle came up with something new: the Pearle spectacle cloth business card. A business card with a dual function: as a business card to leave the salesperson’s details, and as a spectacle cleaning cloth.

Because of their functionality, these business cards do not end up in the bottom of a drawer, but in spectacle-wearers’ spectacle cases. So they are seen and used daily. The result is higher visibility and a top-of-mind position for Pearle.