Cannes Lions

ORANGE

WANDA PRODUCTIONS, Paris / ORANGE / 2012

Overview

Entries

Credits

Overview

Description

This spectacular film features thousands of men and women. They warm up, get ready. A starting signal is heard and we see them launch all together in the same direction, with a collective and positive impulse.In a symbolic and unexpected way, this human crown progressively transforms into a download status bar located on a smartphone screen. We understand that the bar symbol actually depicts the reality of Orange men and women’s collective strength: that they enthusiastically rally for every service that they provide their clients in order to let them fully enjoy their digital life.

Similar Campaigns

12 items

vivo X80 new product launch campaign

KARMA ADVERTISING, Shanghai

vivo X80 new product launch campaign

2023, VIVO

(opens in a new tab)