How could we that Orange opens up the world of rugby to all?Quite simply by getting an “initiated follower” to live the World cup experience by literally throwing him into the heart of the event. But the choice for this person didn’t fall on just any Frenchman: Zinedine Zidane, the French people’s favourite and the most respected footballer in the world, is introduced to rugby by Fabien Galthié.

On TV: 6 teasers of 15’ from 28/08 to 20/10 (each spot over 2 days), 60’ spot from 7th September, during every French match and the finals.On Orange World, orange.fr and Orange TV: 8 tags of 10 to 15’, 6 teasers 15’ and 2 films 60’.On www.orangerugby.fr : 10 making-of of 90’.On Orange TV : Making of the 15 minutes.In press : from August 18th, generic ads, ads followed by contextuals during the final world cup phase.