After 5 years in service, the Orange Film board campaign has gone through various developments, but at its core is a desire to offer insights into the film making industry and remind cinemagoers to turn their phones off during the movie. With his global popularity and iconic status, Snoop Dogg was the perfect star to be sacrificed in front of the Board. When he is interrupted during a recording session for the soundtrack to his film, the balance of power is made obvious as he is told he can razzle-dazzle Dresden’s fantasmagazzle.