Cannes Lions

ORANGE NOEL

PUBLICIS CONSEIL, Paris / ORANGE / 2012

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In the launch film we saw the amazed reactions of various Christmas characters/decorations to the family’s presents.

In the 4 web films we come back a few hours later to interview each character and they tell us exactly what they saw and why they were so amazed by the presents. Each character has his/her own distinctly funny and down-to-earth personality, reinforcing the notion that with Orange it really is: Christmas like you’ve never seen it before.

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