Cannes Lions
BARTLE BOGLE HEGARTY, New York / ING BANK / 2003
Overview
Entries
Credits
Execution
The client came to us with a problem: They needed to launch the campaign in a big unique brand-appropriate way in Boston that would garner lots of press. The media department explored the market's nuances, business realities facing the brand (e.g. all of our competitors have branches) and recommended a dominating OOH strategy targeted to upscale commuters.
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