We developed a parallel solution. This wrapping paper was distributed as a press insert a weekend before Christmas Day and, as an extra, we convinced the client to give it away outside high class shopping centres during that the same weekend.The copy reads: Some wrappings help you protect all that life gives you as a present. Merry Christmas and Happy New Year. ING: Bank, casa de bolsa, Investment Management and ING Comercial America: Afore, Arrendadora, Autofinanciamiento, Factoring, Fianzas, Hipotecaria, Pensiones, Salud, Seguros.

Was very successful in terms of awareness, having the Comercial America brand present in the consumers' house on a special day like Christmas.