Orange “Rush”A crowd are warming up, visibly waiting for something. All of a sudden an alarm goes off and the crowd start to run straight ahead. Now we realise that there are thousands of men and women running at full speed. The camera zooms out and we discover that the crowd forms a progress bar that is filling up very quickly on the Smartphone screen.Superimposed:35,000 people at your service.A satisfied young man hangs up and puts his mobile phone in his pocket.Tagline:Life changes with Orange.