After surfers switched off their room lights the banner activated and exposed the campaign's trailer. When the trailer ended, surfers were redirected to Orange's portal. If they switched the lights on while the trailer was still running, the page went back to normal until they switched off the lights again.The banner used a unique webcam-based technology that analyzed the variations in the light's intensity.The banner's special effect solved our challenge: To activate the banner surfers had to switch off the room lights. In this way we made sure that when they were redirected to the Orange Time portal (for watching one of the movies) they got the maximum viewing experience.

During the campaign there was a 50% increase in visitations to the orange site.In one month, orange became the NO.1 VOD portal in the country.