As the young target audience was so much into dating and socialising ‘NowOrNever’ used the same Voyeur-effect that we know from daily-soaps and other dating formats. Teens like to watch “how others do it”. ‘NowOrNever’ therefore used a very subtle branding to avoid disturbing advertising. The show was based on the ‘MyCard’ which was used and named in relevant situations. Apart from the trailers we avoided brandings and sleazy advertising claims to keep the authenticity.

We created exciting brand-entertainment with above channels average market share. The advantages of the product were staged in a surrounding with highest affinity to the target audience gaining 8.2 Mio. contacts and thousands of teens applying to be part of the show.