Orangina, which was first released in France is now generally drunk sparkling beverage in Japan. But the Japanese client worried that brand’s identity “A beverage that helps ADULTS being relaxed” is not that rooted in Japan, because carbonated drink is mainly drunk by young people.

This time only women in their around 30s are targeted and a communication that appeals to them and grab their hearts is needed.

we considered what product is suitable for adult women being "on duty" , and which parts of product should be relaxed . 

we discussed many times to choose a motif which contains understandment , sympathyize , figurative beauty and interesting at the same time.

We reached the idea "the heel lying flat.”

The heel was made in reality to take photographs.

We paid careful attention to the detail expressions or colors to show brightness like sun of south France and positive towards next on duty time.