Reinforce the benefits of Orbit after every meal, taking into consideration the Christmas time.

We've created an item, iconic for Romanian Christmas tradition. An item that all Romanians can relate to, that acted as an oral care reminder: the Orbit tablecloths. We’ve used the Orbit pack designs and arranged them as Romanian folk motifs to create traditional tablecloths; a beautiful traditional item to be used by our target to dress their Christmas tables. A non-intrusive oral care reminder that communicated the importance of Orbit after every meal, especially after the most flamboyant meal of the year: the Christmas Meal.

The Orbit traditional tablecloths initiative raised the consumption of Orbit baseline with 1.5%, compared to the same period of the previous month.