Launch a new bigger size Orbit gum bottle onto a crowded Czech market.

We have noticed that leaving the new Orbit bottle on your desk can create a serious problem: Everyone keeps taking YOUR gum!So, we changed the rules of packaging: we designed the creepiest and most disgusting bottle covers to scare off those people.

We gave consumers the inspiration and the tools to design some covers of their own.

Thousands of people, from amateurs to professional designers took up the challenge. Over 1400 unique designs were created in just four weeks. The project is still continuing.