Cannes Lions

ORBIT GUM

EVB, San Francisco, Ca / WRIGLEY / 2007

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A dirty mouth can get you in trouble—especially if you’re a notorious celebrity like Snoop Dogg. This simple viral site shows what happens when Orbit takes on an infamously dirty mouth. Visitors to www.goodcleanfeeling.com have the opportunity to get a phone call from Snoop to hear all about how he’s cleaned up his act. Users can also take a peek behind-the-scenes and can sample four other phone calls—including a second call from Snoop and one from a temperamental Unigoat. A code at the end of each call unlocks secret footage on the web site for even more fun. Fabulous!Password for secret footage: fabulous

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