We know Orbit White users (18-34) indulge in activities that stain their teeth: coffee, red wine, smoking. They want to believe that whitening gums work, but they needed more reason to believe. Meet the Friends of Bright, a group of smile-obsessed individuals who've "seen the bright" and made it their mission to spread the word about Orbit White. The group's charismatic leader encourages visitors to explore the quirky desert landscape and ultimately become a "Friend". Pushing Flash8 to the limit with original video content, a unique sing-a-long and more, we once again found ourselves stretching creative boundaries and exploring fresh new territory.