The creative strategic solution was a banner ad...with a difference.We built a fully staffed modern office...then shrunk it down and squeezed it into a banner. And filmed various scenarios, which viewers could interact with. All of which brought to life, in a hugely entertaining and memorable way, Orcon's key brand benefit - with Orcon, you're free to change as your business does.Internet advertising was the right vehicle with which to reach our tech savvy business audience, but we knew we had to create something that would really generate attention and engagement. Using live footage in the banner was novel, as was the level of interactivity. The action was well cast, humourously choreographed, and shot with TV production values to create an interactive mini soap opera.Orcon is recognised as an innovative internet brand, so it was appropriate that it promoted itself with highly innovative internet advertising.

The campaign became New Zealand's most talked about internet ad ever.People spent more time playing with this banner than they would watching a TV ad. The average interaction time was nearly 2 1/2 minutes.

And by adding Twitter and facebook buttons, the banner was forwarded to almost 15,000 people. An unheard of viral response for a banner.In just 10 days it was clicked 48,000 times. An incredible response when you consider New Zealand has a population of just over 4 million.You could say that Orcon's Business Banner was the hardest working little office in New Zealand.