Cannes Lions
SPECIAL GROUP, Auckland / ORCON / 2011
Overview
Entries
Credits
Outcome
The campaign became New Zealand's most talked about internet ad ever.People spent more time playing with this banner than they would watching a TV ad. The average interaction time was nearly 2 1/2 minutes.
And by adding Twitter and facebook buttons, the banner was forwarded to almost 15,000 people. An unheard of viral response for a banner.In just 10 days it was clicked 48,000 times. An incredible response when you consider New Zealand has a population of just over 4 million.You could say that Orcon's Business Banner was the hardest working little office in New Zealand.
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