We installed speed-bump on the streets at the school zone where it's naturally needed to. We wrapped ads on speed-bumps in shape of Oreo Chocolate Stick package. We also exposed the messages "Break time" to make drivers go slow and find the Oreo Chocolate Stick Package. Therefore, it strongly reminded people of the Oreo chocolate Stick, so that people felt that they needed them when driving.

After this campaign, we succeeded in conversion of people's perception so that people considered Oreo chocolate stick as good refreshments especially during driving.