Cannes Lions
FINCH, Sydney / CUB / 2015
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The ad starts with all the men whistling the song which they sung as they made the charge, and shows them bowing their heads and stopping whistling one by one to represent the fallen.
When all these young, fit, healthy men stand in front of the Shrine of Remembrance at sunset, you really have a sense of the scale of loss sustained on the battlefield 100 years ago.
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