Cannes Lions
DRAFTFCB, New York / KRAFT / 2007
Overview
Entries
Credits
Execution
Strategy:In order to get consumers thinking about the brand association betweenDouble Stuf Oreos and licking, we created official postage stamps.
Outcome
Result:Thousands of Double Stuf Oreo branded envelopes traveled throughout theworld. Each letter served as traveling billboard, which literally deliveredthe "Ready. Set. Lick" message in a fun and surprising way.
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